Photo courtesy of Titan Outdoor LLC
Transit Systems
Get Creative
with Revenue Generation
Agencies are looking
beyond conventional
ads and tapping new
technology, such as virtual
grocery stores, regenerative
braking and Groupon, to
bring in more funds.
BY NICOLE SCHLOSSER,
Senior Editor
a
s transit systems have searched for new revenue streams to offset lower sales tax revenue and state funds, they have turned to
unconventional methods to bring in extra money. New green
and online technologies are opening up avenues for cash flow.
The atypical methods have also added convenience to the customers' riding experience. Virtual grocery stores allow customers to
shop while commuting. Regenerative braking on some of those commuter trains makes the ride greener, and offering passes through
deal-of-the-day websites makes it easier for out-of-town customers
visiting for the weekend to purchase their passes.
JANUARY 2013
mETRO mAGAZINE >
51