Magazine serving the bus and rail transit & motorcoach operations since 1904
Issue link: https://metromag.epubxp.com/i/102390
REVENUE GENERATION POWERFUL INSULATION FOR POWERFUL ENGINES New Emission Standards Mean Higher Temperatures. Higher Temperatures Demand Better Insulation Technology. THERMAL STRUCTURES IS THAT TECHNOLOGY. ISO 9001:2000 CERTIFIED 951-736-9911 | THERMALSTRUCTURES.COM | SALES@THERMALSTRUCTURES.COM 52 < mETRO mAGAZINE JANUARY 2013 Photo Courtesy CTA BEYOND ADS Some transit agencies have been able to maximize ad space in their rail stations, which has upped revenue and allowed riders to be more productive during their commute. Transportation media sales company Titan, online grocery store company Peapod.com, and transit agencies — including Southeastern The Chicago Transit Authority (CTA) partnered with Groupon to sell its 3-Day passes, which are heavily used by tourists. Groupon paid CTA $1.8 million upfront for 250,000 passes. Pennsylvania Transportation Authority (SEPTA), Chicago Transit Authority (CTA) and Massachusetts Bay Transportation Authority (MBTA) — have partnered to use ad space to more closely engage riders and their ever-present smartphones during their commute as well as help increase ad revenue. Peapod launched more than 100 sites at commuter rail stations in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C., and Chicago. The virtual store technology features billboards with grocery "aisles" on the train platforms. Commuters with iPhones, iPads, or Android phones scan a QR code on the billboards to download a free PeapodMobile app and shop by scanning bar codes of the products displayed in the aisles. Commuters can make selections from Peapod's online store after registering on its website and schedule home deliveries for next day, or days or weeks in advance, during their train rides. Once on the PeapodMobile app, customers have access to more than 11,000 popular and store-brand products. Peapod partnered with national consumer products brands, including Barilla, Coca-Cola, Kimberly Clark and Proctor & Gamble for the project. In particular, SEPTA was able to bring in more advertising revenue this way through its relationship with Titan, which created the ads and the app for metro-magazine.com