Metro Magazine

MAY 2013

Magazine serving the bus and rail transit & motorcoach operations since 1904

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MOTORCOACH CREATE CUSTOMIZABLE TOURS To appeal to baby boomers who are looking for more of an experience or want to learn something, customizing different components of tours has been successful with the senior segment at Greenville, Pa.'s Anderson Coach & Travel, Danielle Powell, director of transportation sales and marketing, says. To get the growing number of independent baby boomers on board with bus travel, Anderson is ofering more "on-yourown" tours, such as "New York City on Your Own," as well as options for structured tours, ofering transportation and the hotel and letting the customer choose the activity. "A lot of times they don't want to do the cookie-cutter program," Powell says. In a typical baby boomer group, some might want to see a Broadway show and others may opt for sightseeing, versus a structured tour, with everyone seeing and doing the same thing at the same time. "Tey want to be more independent and make their own decisions," Powell says. The operator selected some its more popular destinations for the "On Your Own" option. For example, Anderson recently ran a Philadelphia trip with options to attend the Franklin Institute to see the Titanic Exhibit or the Philadelphia Flower Show. The operator produces a tour catalogue that it mails out to its customer database and publicizes the tours in a digital fipbook, similar to a digital magazine, on its website and through social media. CONTINUES ON PAGE 64 VIP Tour & Charter Bus Co. reached out to tech-savvy baby boomers on social media with a Daily Deal coupon for a casino run. 60 < mETRO mAGAZINE MAY 2013 metro-magazine.com

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