Metro Magazine

JUN 2014

Magazine serving the bus and rail transit & motorcoach operations since 1904

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Page 40 of 63

Transit Services, Inc. Providing Premier Passenger Rail KƉĞƌĂƟŽŶƐDĂŝŶƚĞŶĂŶĐĞĂŶĚdƌĂŝŶ Dispatch Services from Coast to Coast. Contact Norm Jester 14201 W. Sunrise Blvd Suite 104 Sunrise, FL 33323 (954) 851-0774 ŽŵŵƵƚĞƌZĂŝů>ŝŐŚƚZĂŝů^ƚƌĞĞƚĐĂƌƐ activity transit buses, as well as a cou- ple of black cars. It also ofers its "Expe- rience" coaches, which are 45-foot Van Hool or Setra coaches with features in- cluding reduced seating, leather seats and tray tables, enhanced audio/video systems, and a host of amenities. The "Experience" coaches are ideal for pro- fessional sports teams and corporate ac- counts that need to travel a considerable distance or for those looking for a high- end travel experience. Te feet diversity pays of for DATT- CO since it is able to ofer a variety of ser- vices to several diferent markets. It has also been beneficial in expanding the operation's portfolio with existing cli- ents, explains Worthington. "Our fleet really makes it easy for us to respond to whatever the customer needs," he says. "For example at Quinni- piac University, we provide transporta- tion for all of their sports teams, fraterni- ties and sororities; on-campus shuttles and late night rides, all using a mix of dif- ferent vehicles." NICHE MARKET DEVELOPMENT To continue diversifying its busi - ness portfolio, DATTCO began explor- ing the wedding industry about three years ago. "One of our employees in sales essen- tially serves as our wedding planner as well," Worthington explains. "He goes to about four bridal shows a year, has de- veloped contacts in the wedding indus- try and works with a couple of websites that direct business our way." Again, the operation's diverse fleet of vehicles makes it an ideal fit for this niche market. "If you put it all together, we are able to ofer just about anything to this mar- ket," Worthington says. "We have used some of our activity buses to shuttle wedding attendees to and from local hotels, used our 'Experience' coaches or party buses to transport the wedding party; and used our motorcoaches to provide transportation to groups trav- eling to other cities, such as New York or Boston, to attend weddings." Worthington says although the wed- ding season typically covers the months of April to October, the operation has seen steady growth over the last three years, with much of the business ac- quired focused on shuttling guests to and from hotels or from the ceremony to the reception. Finally, to further respond to its cus- tomer 's needs, DATTCO simply puts them frst. Worthington says if there is an amenity or onboard feature requested by one of its regular clients, the operation will add it to the vehicle or vehicles it uses to provide services for that client. Te operation also has a rule to never turn down a customer, even if it is com- pletely booked and has to rent a vehicle from another provider. "It really means a lot to the customer and pays of very often with their loyalty to our company," says Worthington. "Our theory is if we say no to them, they may go somewhere else and realize they are happy sticking with that company from now on." 37 JUNE 2014 m ETRO m AGAZINE >

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