Metro Magazine

JUL 2014

Magazine serving the bus and rail transit & motorcoach operations since 1904

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Solutions: This involved reorganizing the purchasing processes within the sys- tem, cutting unnecessary overhead posi- tions and processing payroll nationally. Veolia also implemented a major re- branding of the system to attract more riders and make it more responsive to customer's needs. In addition to chang- ing the name to NICE and creating a new look, Veolia developed an interactive web- site, which includes Next bus informa- tion. Other changes included restructur- ing schedules and routes. their grants," says Alexander. Challenges: "They didn't want to cut service," he explains. "It's a very well-uti- lized service, but the county was under terrifc fnancial strain." Veolia proposed restructuring some of the services, which meant reducing ser- vice in some areas, but adding service to others. "We went in looking for a way to make the service more efcient in terms of what was provided and change the cost struc- ture of the system," Alexander says. "We did a complete rework of the ser- vice schedules, but we didn't cut service," Alexander explains. Te most recent innovation deployed by the company was the new Go Mobile fare app, making NICE among the first U.S. bus transit systems to offer smart- phone ticketing to its customers featur- ing smartphone payment apps for both iPhone and Android. "What we're trying to do is attract new riders to the system, expecially from the local universities" Alexander says of the fare app launch. Results: Since taking over the contract, the company has reduced operating costs 23% — from $136.95 to $106.04 per hour — and has achieved higher customer sat- isfaction scores each quarter during the frst year. Other outcomes include reduced ser- vice hours and increased ridership, as well as increasing wages by 3% and holding cash fare structure flat while MTA in- creased fares to the region. WE Stand Behind Our Product So You Can Stand Safely Under Yours Offering the latest innovations in mobile lifting technology, SEFAC lifts come in capacities of 12,000lbs and 18,000lbs per column/48,000lbs and 72,000lbs set of four. With more than 30 years manufacturing mobile lifts we have proven that our lifts are built tough and to the highest quality. See for yourself at 1-800-826-3486 ext. 105 27 JULY 2014 m ETRO m AGAZINE > First Transit's strategy for its Valley Metro Regional Public Transportation Authority contract saved over 450,000 feet miles per year and 23,000 pay hours.

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