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Thinking Beyond Safety Not all complex problems require a complex solution. Adding user independence and subtracting drivers and tip-overs from the equation keeps it simple. GET ALL THE ANSWERS AT: QSTRAINT.COM/QUANTUM SIMPLICTY 11 SEPTEMBER/OCTOBER 2014 m ETRO m AGAZINE > metro news briefs BRIDJ LANDS $4M IN FUNDING Bridj, the world's frst "smart mass transportation system," announced it closed a $4 million dollar seed round from Atlas Ventures, NextView Ventures and others. Additionally, the company has hired Gabe Klein in the role of chief operating ofcer. Most recently, Klein was commissioner of the Chicago Department of Transportation. GONDOLA LINKING BROOKLYN TO MANHATTAN PROPOSED The head of a New York-focused real estate search engine City Realty, wants the city to build a multi-million dollar, high-speed gondola that would connect various points in Brooklyn, Manhattan and Queens. Each phase of the East River Skyway would cost between $75 million and $125 million, according to the proposal. The gondola would transport 5,000 people per hour in both directions and could move commuters from Brooklyn to Manhattan in less than four minutes. REPORT REVEALS WHAT AMERICANS WANT FROM PUBLIC TRANSIT A study released by TransitCenter — "Who's on Board: The 2014 Mobility Attitudes Survey" — revealed that riders of all ages and all regions placed the greatest value on factors like travel time, proximity, cost and reliability above safety, frequency and perks like Wi-Fi, when choosing whether or not to take public transportation. The report is the frst to compare rider and non-rider attitudes by age, income, education, family status and ethnicity, and to examine both cities and suburban areas across various regions of the U.S. SEPTA ETIQUETTE CAMPAIGN CALLS OUT 'RUDE' PASSENGERS The Southeastern Pennsylvania Transportation Authority launched its new "Dude It's Rude" passenger etiquette campaign. The new initiative takes a direct approach in an efort to get riders thinking about their own personal travel habits. The new program attempts to reform customer travel habits that have continuously been reported as big problems for specifc service modes, including taking trash with them, watching their language and blocking the front aisle. King County Metro East River Skyway