Magazine serving the bus and rail transit & motorcoach operations since 1904
Issue link: https://metromag.epubxp.com/i/131307
A responsive website can generate more leads and revenue since more people will have quicker access to it. BusRates.com is in the process of making its website responsive. Tat range provides a responsive site that has a good format and customized design and strategy to make sure companies are able to generate more business and leads, and have something they're really proud of, Schohl says. "Certainly, you could do a responsive Wordpress template, for $500," Schohl says. "Is that really going to work for you? You get what you pay for." In terms of stafng, typically, one or two people are all that is needed. Te timeline is generally three to four months, but for some bus operators, who are just looking for a Web presence with about fve or six content pages and a simple design, they can roll out a redesign in about one to three months. "BusRates is a large website, compared to, say, a mom-andpop operation running two buses, that is not going to do any scheduling or anything online," Schohl says. In that case, a brochure website may be the best way to go. ROI A responsive website can generate more leads and revenue since more people will have quicker access to it. It will also end up saving money in the long run if an operator already has a mobile-friendly site, similar to BusRates. To ensure a bump in business and leads, each version of the site should also have the same, most up-to-date content, so there's no concern about customers viewing one version of it and not getting the right information, or leaving because they JUNE 2013 mETRO mAGAZINE > 49